L’ORÉAL PARIS

L’ORÉAL PARIS

In my role as Copy Director for the L’Oréal Paris platform, I oversaw copy for the entire platform, came up with the branded name for the experience (My Signature Beauty), acted as beauty editor for the content library and was integral to the concepting process overall. I also crafted guidelines for the site tone of voice, which needed to feel premium and on-brand while remaining fresh and accessible. 

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