Speed Therapy

 Speed Therapy

The Ford Performance team wanted to introduce their full lineup and also reach a broader audience, including women. So we created a concept based on real people and grounded in a real insight: driving a performance vehicle can lift your spirits. We found a diverse range of people struggling with relatable life stresses—from teenage social pressures to stressful jobs to caring for ailing parents—and surprised them with an experience they’ll never forget.

The video caught on, sparking an array of new Speed Therapy events and content, plus an active Facebook group.

Speed Therapy is Back: Trailer
Speed Therapy Moms. The hand that rocks the cradle rules the track.