Speed Therapy

The Ford Performance team wanted to introduce their full lineup and also reach a broader audience, including women. So we created a concept based on real people and grounded in a real insight: driving a performance vehicle can lift your spirits. We found a diverse range of people struggling with relatable life stresses—from teenage social pressures to stressful jobs to caring for ailing parents—and surprised them with an experience they’ll never forget. We then enlisted renowned stunt driver Crystal Hooks to give them the rides of their lives.

The video caught on, sparking an array of new Speed Therapy events and content, plus an active Facebook group.